HazelGold Ltd
Link, search and directory service
to ensure your site is easy to find.
Once your web site has been published to a host it becomes available
to anyone who wishes to see it or browse the world-wide web. The fact
they can see it does not mean that they will. Your visitors need to be
able to find your site. You can recommend people look at your site and
tell them your domain name, but that's not what gets most visitors. They
find it by using a links, search engines or directories.
Links
One of the most used ways of finding a web site is by following links
from another site or in an email. If you use email, then you can put
your domain name in the "electronic signature" so it will go
out on every email you send.
You can ask other people to put links onto their web sites and often
people exchange links. I'll put your link on my web site - please put
a my link on your site.
HazelGold will put a link on several of the sites it controls which
are already in a good network of links.
Search Engines
When anyone browsing the web wants to find out about a
new subject they usually try one or more Search Engines such as Google.
These are web sites which broadly
have 2 functions.
Continually search the web using their own program called a spider
(a process called spidering). It follows links and records selected
information from each page it visits. It also deletes information for
pages which are no longer available.
Allow users to carry out searches. When a user enters a combination
of words the search engine find the best fit from a record of the sites/pages
it has already spidered.
Most search engines allow you to go onto their site and submit a site
for inclusion in its spidering process. This service is not guaranteed
and can take a while to complete. Also many free services are now being
replaced by a paid for service. HazelGold will not use paid for services
unless this is requested by the customer. It will, however endeavour
to get new sites listed on several major search engines including Google.
If an established web site is already known to a search engine, then
all its links will be periodically spidered. Therefore a new web site
which is given a link on the established site will be included as if
it had been submitted directly to the search engine. More links on more
established web sites will improve the standing of the new site in all
the search engines which apply.
A second important factor in getting seen by a search engine is to ensure
your page provides the information which the search engine uses. Search
engines look for text, especially text which is close to the beginning
of the web page. HazelGold will provide meaningful page titles, headings
and meta tag keywords which are used by search engines.
Directories
A Directory is quite similar to a search engine except that it is not
dynamic. It does not use a spidering program, but relies on manual input
of all of its information. One such directory is the Open
Directory Project.
HazelGold will submit your site to this directory.
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